Kellogg's announced record profits today, bucking the trend across the sector.
"It's been amazing," said Julie Frownmaucher, a spokesperson for Kellogg's. "It's almost entirely due to Crunchy Nut Cornflakes. We would have been posting a loss if it hadn't been for them.
Crunchy Nuts have always been a strong seller for us but we really lucked out due to the naming of the economic troubles. The 'Credit Crunch' means that we are getting name checked constantly and when people go to the supermarket they can't help but have 'crunch' in their minds.
It's been mass advertising on a huge scale, something we could never normally afford. Off the back of this we are going to launch a few new products. Reeses Recession Cups, Angel Downturn Delight and our new Bankruptcy Breakfast range."
Not everyone is enjoying such good times. Nestlé are battling hard to have the Credit Crunch renamed to the Credit Shredd, to tie in with Shreddies but with not much success.
3 comments:
*smirk* Well, I keep buying it, and I'm unemployed but that's only because it's the cheapest thing on offer at Sommerfield.... :P
(Your humor hits too close to home! ;) )
-K
There is also the chocolate bar called the Crunchie. They are to be renaming it the credit crunchie.
Olaf.
Kopaylopa - See it works!
Olaf - Bah, I wish I'd thought of that :P
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