There are lots of strange things magazines do, but I think my favourite thing is naming their readers. Most magazines will have an idea of who their reader is, and what they like. They then use this to work out if their readers would be interested in a story.
For example the typical reader for Zoo is called Lee. Zoo knows all sorts of things about him, and when they are working on a feature they will always think 'what would Lee think about this?'. It's a useful tool, once you get your head around it.
Today we had to work out the readers for a fictional magazine as part of a training thing. There are two sorts of readers, a lady and a man. The lady is called Lisa, she is a mum who is married but still wants to be stylish. She likes taking her children to museums and eating unusual foods when she goes out.
To pair Lisa up we had to come up with a male reader. After spending some time working out all about him, including where he went on holidays and where he shops for food, we had to come up with a name. We called him Pork.
This was making me, and my co-workers snigger all afternoon. I'm such a child.
1 comment:
*hur hur hur*
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